Salton Europe George Foreman Grills

This describes the launch in the UK of a table-top electric grill which was introduced to the U.S. market by the former heavyweight boxing champion George Foreman.
Agency: Cheetham Bell JWT Authors: Jim Fantozzi and Mark Wheeler

salton Europe George foreman grills

'How an overweight exWorld Heavyweight Boxer became the Champion of healthier eating'

Background

The search for a Champion.

In May 2001, Salton USbought the small...