Sally Hansen: Sally Hansen & Snapchat Nail Augmented Reality Partnership

Sally Hansen, a beauty product brand, launched a campaign in the US to drive consideration, relaunch a product and keep its place as a leader in the category.

Campaign details

Brand: Sally HansenBrand owner: CotyAgency: ZenithMarket: USA

Executive summary

How do you launch a new nail collection during pandemic-induced salon closures and stay-home measures? The answer: create a first-to-market Snapchat AR Lens, featuring...