Salesforce.org and IHeartMedia: 'Force Multiplier' — A Podcast from Salesforce.org Where Action Meets Impact

Katrina Cameron

Tech platform Salesforce.org collaborated with iHeart Media to drive listener figures for its Force Multiplier podcast aimed at promoting the benefits of collaboration for 'good business'.

Campaign details

Brand: SalesforceBrand owner: SalesforceEntrant company: Salesforce - USAIdea creation: Buckshot Marketing Los AngelesMarket: GlobalSector: Technology & electronicsMedia channels: Email marketing, Online video, Social media, Public relationsBudget: 500k - 1 million

Executive summary

Force Multiplier is an original podcast that brings technology, culture, and community together to solve some of the world’s biggest problems, and the impact cross-sector collaboration can have on solving these issues. Through well-known guests such as cultural icon Charlamagne Tha God, the CEO of The Nature Conservancy, the head of...

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