Salesforce pivots marketing as economic headwinds impact B2B buyers

Anna Hamill

As the ongoing economic crunch impacts businesses around the world, B2B sales cycles are extending, requiring a new marketing approach from B2B brands such as Salesforce.

B2B buyers in charge of major procurement projects are under new pressures due to the ongoing economic crunch, and brands need to be able to respond accordingly, according to a senior Salesforce executive.

Salesforce is an enterprise software company with...

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