Salesforce: Developers YouTube Trust Campaign

Salesforce, a software company, increased brand trust among its consumers by launching a paid media campaign on YouTube and purpose-built short-form video content.

Campaign details

Agency: JellyfishClient: SalesforceCampaign Name: Salesforce Developers YouTube Trust Campaign

Salesforce Developer Relations needed to deepen connections and become a trusted resource, serving expert content when users sought solutions to overcome coding challenges.

Strategy

Salesforce needs developers to build on its platform, creating scalable, flexible and efficient solutions for organisations.

It also knew their opinions were critical to the C-suite for making purchasing decisions. Become a trusted resource, providing developers with inspirational content to ensure they stayed up to speed with three releases per year - enabling them to extend and develop the platform...

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