Sales, service and social impact: Mitigating COVID’s effect on rural India

LinEngage’s Sriharsh Grandhe looks at the many ways that Indian businesses have been helping rural consumers get through the COVID-19 pandemic.

This article is part of a Spotlight series on rural marketing in India. Read more

Businesses are in the midst of the grimmest challenge ever faced in modern times. The spread of COVID-19 has impacted the other 4Ps of marketing like never before.

The first...