Tullo Marshall Warren
Retail and Home Shopping
Victoria Hollick – Senior Account Director Phil Rhodes – Group Head Sedaka Charles – Group Head Rosy Norman – Head of Design Nicola Evans – Account Supervisor Nick Adams – Account Manager Toby Gravelling – Production
WHAT IS WONDERFUL...?
We sent three regional postcards that drove customers to stretch their spend rationally, via incentives, and emotionally, with tips on a 'Best of British' theme. A coupon response rate of 25.6% generated £38.1 million of incremental sales and an excellent ROI of 1:7.87.