Sainsbury's: Feed your family for a fiver

Sainsbury's is the UK's longest-standing major food retailing chain, having opened its first store in 1869.

Sainsbury's: Feed your family for a fiver


Sainsbury's convincingly persuaded customers it was responding to the credit crunch by adapting an existing successful campaign for more straitened times.


  • Sainsbury's took its highly successful brand idea of Try something new today' and fine-tuned it for the tough economic climate by creating a memorable and effective new campaign: 'Feed your family for a fiver'.

  • This played a significant part in showing customers that it was responsive to their changing needs in tough times.

  • The campaign led to strong sales uplifts and a transformation in the perception of the brand...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands