Sainsbury’s – How customer magazines are helping make Sainsbury’s great again

Sainsbury's Magazine was launched by Delia Smith in 1993 and over time it built up a paid-for monthly readership of 320,000 copies.
Agency: Seven SquaredAuthors: Kevin Sutherland

Sainsbury's – How customer magazines are helping make Sainsbury's great again


Over the course of the past thirty years, customer magazines have helped to build brands, strengthen customer relationships, drive direct response and generate incremental profits for the brands that choose to invest in them. And yet their contribution is often overlooked.

Most customer magazines are a marketing investment. They exist primarily to build, position and reposition brands, to sell product and to maintain and grow strong customer relationships. In this respect they have more in common with other forms of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands