Sainsbury’s – How customer magazines are helping make Sainsbury’s great again

Kevin Sutherland

Sainsbury's Magazine was launched by Delia Smith in 1993 and over time it built up a paid-for monthly readership of 320,000 copies.
Agency: Seven SquaredAuthors: Kevin Sutherland

Sainsbury's – How customer magazines are helping make Sainsbury's great again

INTRODUCTION

Over the course of the past thirty years, customer magazines have helped to build brands, strengthen customer relationships,...

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