Sage: Profiling Sage Executive Vice-President for the Africa & Middle East region, Pieter Bensch

Sage, a software company, increased the media profile of its new regional leader Pieter Bensch across Africa by setting up meet and greets and written Q&As with key media outlets.

Brief description

Pieter Bensch joined Sage as its regional leader in 2017. From that point, Sage and Idea Engineers worked closely together to establish and build his profile in the media - he had very limited media exposure in his previous role at HP. Building on this foundation at Sage, we were able to showcase Pieter as a leading voice for cloud software, and small and medium business at a time when South Africa and the rest of the world were navigating the COVID-19 crisis.

The solid groundwork laid by the team from 2017 to 2019 paid off, resulting in...

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