Sage: Don't Call it a Comeback

Sage, a technology business for accounting software, launched a campaign in the UK to help the business grow and the brand to transform.

Campaign details

Brand: SageAgency: Wunderman Thompson UK

Summary:

Sage, the founding father of accounting software, the UK's most successful technology business, had their market leadership challenged by cloud-native new entrants. This is a story of how we defied category conventions and unearthed a unifying insight to help the business grow and the brand to transform.

We were struggling to keep up with our cloud-native competition - Xero and QuickBooks had newer products and bigger budgets that were drowning our voice out.

Our small business audience wanted something built for their needs and Sage was seen as old-fashioned...

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