Campaign details
Brand: SaffolaBrand owner: MaricoEntrant company: MullenLowe Lintas Group - IndiaIdea creation: Mullen Lintas MumbaiMarket: AsiaSector: FoodMedia channels: Social media, Television & Connected TV, Word of mouth, Influencers, KOLsBudget: Up to 500k
Executive summary
In India, every fourth person dies of cardiovascular diseases. Yet, people don’t care enough for their heart. They don’t feel vulnerable & worry only after an alarming heart-attack. This apathy is the reason behind low adoption of Saffola. People believe it is the best oil for heart health but don’t...