Safestyle: Tapping into local trades to boost market share
Lydia Hinchliff, Ben Bullas, Victoria Clayton
Safestyle, a door and window supplier, leveraged their heritage and local connections in the UK to focus on accelerating growth, transform the customer experience, become the number one option and achieve a cost per sale target of 11.07%.
Campaign details
Brand: Safestyle Brand owner: Safestyle Entrant company: Journey Further Market: United Kingdom Sector: Home improvement Media channels: Social media, Search marketing, Radio & audio Budget: 3 - 5 million
Executive summary
Despite seeing a...