Agency: TBWA\London | Authors: Harry Barlow, Anni Marjoram, Suzie Shaw and Emily James |
Safer Travel at Night
'Know what you're getting into'
How advertising was the catalyst for a sharp reduction in rape and sexual assaults by illegal minicab touts
INTRODUCTION
Advertising is often accused of being a shallow industry. Here is an example of creative thinking in advertising that has had truly life-changing results. The people it has helped don't even know it, because this campaign was about changing the course of events to stop a crime from taking place.
To be effective in this case we needed...