Safeguard: The Scent of Protection

Market-leading soap brand Safeguard ran The Scent of Protection campaign in China to shift purchase from offline to online channels, change consumer perceptions and grow sales.

Campaign details

Brand: Safeguard Brand owner: Procter & Gamble (P&G) Entrant company: Proctor & Gamble Idea creation: Grey Hong Kong Market: Greater China Sector: Bath toiletries, soaps Media channels: Social media, Word of mouth, Influencers, KOLs, Online display, Mobile & apps, Search marketing, Livestreaming, Online videoBudget: 1 - 3 million

Campaign video

Creative assets

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