Safe Sex Campaign - Is Embarassment Worth the Risk?

Rasika Fernandes

The task was to create an ad that would get teenage girls to start practicing safe sex. Research revealed that teens were twice as much worried about getting pregnant than catching AIDS.

Government, social policy
Australia
Strategy

Agency: George Patterson Partners

Author: Rasika Fernandes

Safe Sex Campaign – Is Embarassment Worth the Risk?

DEAR DIARY,

IS THE EMBARRASSMENT WORTH THE RISK?

This paper tells the story of how planning helped bridge the gap between the lives of sexually...

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