Campaign details
Advertiser: ZicamBrand: ZicamAgency: KwittkenCountry: United States
The Situation
In the 2016 cold season, Zicam®, a leading provider of over-the-counter homeopathic cold shortening, allergy relief and allopathic nasal congestion products, was ready to re-introduce a reformulated version of their popular Cold Remedy Nasal Swabs, which were voluntarily recalled in 2009.
While the nasal swab form, previously in-market, had many fans, it had been years since it was on store shelves, and using this product form was not necessarily intuitive. Therefore, showcasing the novel form while delivering a strong, clear cold shortening message...