Yorkdale Shopping Centre: #YorkdaleFashionSanta

Yorkdale Shopping Center, a leading retail property in Toronto, launched a campaign across North America to increase awareness of its Fashion Santa and raise money for charity.

Campaign details

Advertiser: Yorkdale Shopping CentreAgency: Media Profile

Assignment Summary

Genuine, honest to goodness global viral campaigns are about as common as Unicorn and Santa Claus sightings. We mean the kind of viral campaign that starts local and breaks out into the community, then nationally and then goes global. The kind of campaign that has A-list celebrities jumping on board, all on their own. The kind that permeates the culture so deeply that even your grandmother, who most definitely is not online, knows all about it.

Yorkdale Shopping Center in Toronto is one of Canada's leading retail...

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