Writing Pimax into the record books

Pimax, a technology company specialising in VR and based in China, aimed to reach a new global audience through a crowdfunding campaign for the launch of its new 8K VR headset.

Campaign details

Advertiser: PimaxAgency: Dynamo Communications

Objectives

An ambitious project

Pimax wanted to launch their '8K' virtual reality headset on Kickstarter in 2017, with an aim to reach 2,000 backers in a crowded marketplace

Against a backdrop of a fading VR and crowdfunding appetite amongst consumers and press, the Pimax team had a fairly lofty goal of $200k set, with a dream of reaching $1 m

Challenges

The initial propositions we faced

  • Language – Based in Shenzhen, China, the Pimaxteam had no native speakers, which was reflected in their website and all public facing collateral
  • Culture –...

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