Campaign details
Advertiser: Wrangler NetworkAgency: French/West/Vaughan
Situation Analysis
Rodeo athletes and spectators have existed for more than a century; and in one year, the Wrangler brand captured a larger audience of rodeo fans than any other platform in the world. Due to decreasing attention paid by national TV networks, millions of fans were denied live access to rodeo competitions. Wrangler, the primary sponsor of the Professional Rodeo Cowboys Association (PRCA) since its inception in 1974, stepped in to provide the answer only the leading western lifestyle brand could.
By launching its own media platform, the Wrangler...