Wrangler Network: Wrangling multimedia content for the western lifestyle

Wrangler Network, an online community for fans of the Western lifestyle, launched a campaign in the US to increase the number of visitors, build revenue and launch a mobile app.

Campaign details

Advertiser: Wrangler NetworkAgency: French/West/Vaughan

Situation Analysis

Rodeo athletes and spectators have existed for more than a century; and in one year, the Wrangler brand captured a larger audience of rodeo fans than any other platform in the world. Due to decreasing attention paid by national TV networks, millions of fans were denied live access to rodeo competitions. Wrangler, the primary sponsor of the Professional Rodeo Cowboys Association (PRCA) since its inception in 1974, stepped in to provide the answer only the leading western lifestyle brand could.

By launching its own media platform, the Wrangler...

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