Wrangler Network

Wrangler Network, an online publisher, used a partnership with a music company to broaden its appeal and grow its audience in the US.

Campaign details

Advertiser: WranglerBrand: WranglerAgency: French/West/VaughanCountry: United States

Overview

Since its inception, the Wrangler Networkhas grown far beyond its original intended purpose. What began as a digital platform designed to allow rodeo fans access to the live rodeo competition coverage they were denied, has evolved into a comprehensive online environment to serve relevant content to fans of multiple audiences. In an ongoing effort to put the consumer first by engaging directly with fans, fulfilling their needs and providing value to them at every touch point, French | West | Vaughan (FWV)...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands