Women's Tennis Association (WTA): The greatest in women's tennis

The Women’s Tennis Association (WTA), a sports body, used PR and social media to tell stories and build interest in the run-up to its women’s finals tournament held in Singapore.

Campaign details

Advertiser: Women's Tennis Association (WTA)Brand: Women's Tennis Association (WTA)Agency: Lagadere Sports, Weber ShandwickCountry: Singapore

Challenge

The Task

The BNP Paribas WTA (Women's Tennis Association) Finals Singapore presented by SC Global is the crown jewel of the WTA season and the third edition took place from 23-30 October 2016. The Finals sees tennis' most exciting women's stars – the Top 8 Singles players and Top 8 Doubles teams – come to Singapore to contest in the season ending tournament for a record US$7 million in prize money.

The team was tasked to...

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