The Backstory

1883. That's the year that Wolverine Worldwide, Inc. (NYSE:WWW) established its Company in Rockford, Mich. Today, more than 130 years later, the company is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.

While much of Wolverine's business functions on a global scale, the Company is committed to its local roots and its responsibility as a leading employer in West Michigan.

The long-time investor relations client has been on Lambert & Co's – once Lambert, Edwards & Associates – list of robust clients for the past 20 years. Since the partnership was formed, Lambert has provided counsel on a variety of strategic IR initiatives, including analyst and investor targeting, peer analysis and IR best practices. Since the establishment of our relationship with Wolverine, corporate leadership has called on Lambert for high-level strategic counsel on a variety of operational and transactional initiatives, spanning corporate PR support, community relations and crisis communications on everything from environmental issues to product recalls.