Campaign details

Brand: Whirlpool EMEA
Agency: APCO Worldwide Peliti Associati

Summary

#PlacesthatMatter is a multi-channel storytelling campaign and photojournalism journey that aims at celebrating Whirlpool's 14 manufacturing facilities in the region Europe, Middle East and Africa (EMEA) through the eyes and stories of the workers that, with passion and dedication, contribute every day to the development of the company and of the community where they operate. This integrated multi-phase campaign was featured in over 200 national and international media stories and generated over 5 million impressions across Whirlpool EMEA's owned social media channels.

#PLACESTHATMATTER

MULTI-CHANNEL STORYTELLING

14 MANUFACTURING FACILITIES

Situation