Campaign details
Advertiser: We-VibeAgency: M Booth
Our Challenge
A dark cloud hung over the pleasure product industry this year – 50 shades of dark grey, to be exact.
The BDSM (bondage-discipline-sado-masochism) tone of the 50 Shades of Grey phenomenon dominated the media leading up to Valentine's Day, in direct contrast to our client We-Vibe's healthy, playful, sex positive vibe. Our competitors were heavily focused on aligning with the movie, and outside of the X-rated media coverage, vibrators were not getting a lot of love.
How could We-Vibe, the number one selling couples vibrator brand, grab the spotlight...