Wendy's: Keeping Fortnite Fresh

Quick-service restaurant chain Wendy's became a player on online game Fortnite to connect with young diners in the US and boost its core message of never using frozen beef in its patties.

Campaign details

Brand: Wendy'sAgency: Ketchum

Situation Analysis

It's no secret that the world of quick service restaurants is fast-moving and fiercely competitive. No surprise that fast food franchises must constantly look for new ways to connect with their young customer base. So, it's no wonder the national brands all want into the realm of gaming — where millions of prime customers mingle, play, and influence each other. But that's easier said than done. Big name brands across the board have either had to watch gaming from the sidelines or pay huge fees for in-game sponsorships. Also, not...

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