W2O Group: SXW2O Events

W20 Group, an analytics-driven, creative marketing and communications firm, ran events leading up to SXSW Interaction in Texas to demonstrate thought leadership.

Campaign details

Advertiser: W2O Group

At W2O Group, we are firm believers in eating our own dogfood. We preach to our clients that it is critical to leverage thought leadership to drive new business, grow customer relationships and attract/retain new talent. Because so many companies play in a crowded (and often commoditized) space, thought leadership and great customer service are often two of the only ways to truly differentiate themselves from the pack.

At W2O Group, we have been leading with thought leadership over the last several years. That has taken the form of books (we have three published...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands