Campaign details

Agency: W2O

W2O at SXSW: Why We Do What We Do

Challenge

The SXSW Interactive Festival in Austin, Texas is where thousands of executives, entrepreneurs, creatives and communications professionals converge for a week of innovation and inspiration. It's a mecca for big brands and start ups alike to exchange even bigger thoughts and ideas. But with all of that content comes a lot of clutter, which makes it challenging for W2O agency clients -- pharma and biotech executives -- ensure they bring the most meaningful ideas back to their teams.

Opportunity

For the past twelve years, W2O Group has hosted an award-winning series of events during SXSW to help clients break through the clutter while bolstering its perception as a leader at the festival. In 2019, it wanted to assert its leadership by dominating social share of voice during the week-long event.