W2O: A healthcare targeted approach to provide client value

W2O, a marketing company, created a curated program for the SXSW Interactive Festival in the US to dominate share of voice and reach C-suite and senior healthcare marketing and communications professionals.

Campaign details

Agency: W2O

W2O at SXSW: Why We Do What We Do

Challenge

The SXSW Interactive Festival in Austin, Texas is where thousands of executives, entrepreneurs, creatives and communications professionals converge for a week of innovation and inspiration. It's a mecca for big brands and start ups alike to exchange even bigger thoughts and ideas. But with all of that content comes a lot of clutter, which makes it challenging for W2O agency clients -- pharma and biotech executives -- ensure they bring the most meaningful ideas back to their teams.

Opportunity

For the past twelve years, W2O...

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