Campaign details
Advertiser: VoicesofMPN General Hospital Integration IncyteAgency: W2O Group
Program overview/objectives
Situation analysis:
Every year, millions of patients, families and caregivers are impacted by cancer in the U.S. Some cancers are more well-known than others, but for those impacted by polycythemia vera (PV) which is part of a group of rare blood cancers known as myeloproliferative neoplasms or MPNs, it counts to have somewhere to turn for reliable information and support. MPNs affect approximately 200,000 people in the U.S., and the impact on the lives of MPN patients and caregivers is significant. The aim of this...