Vodafone: Women First

Vodafone, a telecommunications brand, launched Women First in Turkey, a campaign that helped support, showcase and encourage women’s contributions to the Turkish economy.

Campaign details

Advertiser: Vodafone Turkey

Women first: Vodafone Turkey's novel public education campaign to stimulate income opportunities for women and drive awareness of women's contributions to the Turkish economy.

Facilitating personal development

Women movement in technology

Training on;

  • Information and communication technologies
  • Entrepreneurship
  • Personal development

At the end of training, an entrepreneurial project competition was held.

"Women's Movement in Technology" started in Turkey on March 2011 in cooperation with KAGJDER (Women Entrepreneurs Association ir Turkey) and TBV (Turkish Informatics Association) under the auspices of the Ministry of Family and Social Policies and the Ministry Transportation, Maritime Affairs and Communications....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands