Vodafone: ReConnect - The world’s biggest recruitment programme for career-break women

Vodafone Group, a telephone network provider, launched ReConnect, a global recruitment programme across 26 countries.

Campaign details

Brand: VodafoneAgency: Vodafone Group

People

Matt Peacock, Vodafone Group Corporate Affairs Director; Amanda Andrews, Vodafone Group Head of Communications Strategy and Research, Sarah Kemp, Vodafone Senior Communications Manager, Elizabeth Perry, Vodafone Group Communications Executive.

Suppliers

Animation by Hogarth, produced by Vodafone. Sell-in and event support from Golden Goose PR.

Description

In 2015, Vodafone launched a pioneering global maternity policy. Two years later - in a further effort to increase the number of women in management positions - Vodafone launched ReConnect, a global recruitment programme spanning 26 countries, aimed at recruiting female managers back into the...

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