Vodacom: Biggest BEE deal in Telco history

Vodacom, a mobile operator company, announced a new deal and, through its communications handling, was able to influence shareholder behaviour in South Africa.

A New Chapter In Telco History

In a bid to up its black shareholding, Vodacom announced a new BBBEE deal that would see BEE partners exchange their current shareholding in Vodacom South Africa (Vodacom SA) for a shareholding of between 5.8% and 6.25% in Vodacom Group.

The stakes were incredibly high. Should the message around the announcement not land correctly, there was a strong possibility that existing shareholders might cash in their shares instead of re-investing.

And so Vodacom enlisted WE's help to walk a grueling tightrope in ensuring the highly sensitive messaging around the new scheme landed correctly across...

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