Vodacom: Mum & Baby Service

Vodacom, a mobile operator, launched a Mum & Baby service in South Africa to encourage mobile engagement by equipping mothers with advice on caring for their children.

Addressing critical needs for mothers and caregivers

Reliable health care information is crucial for parents and caregivers in a country where the infant mortality rate is currently at 26 deaths per 1000 lives. Access to pregnancy maternal and neonatal childcare information is often taken for granted by those living in urban areas of our country while women and caregivers in more rural locations must travel substantial distances to reach the nearest clinic for critical health information.

According to the Mobile Gender Gap Report 2019, mobile is the primary means of internet access in low- and middle-income countries, particularly for women...

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