Vodacom: Connected – Working together towards an inclusive, digital future

Vodacom, in partnership with Vodafone and Safaricom, launched its Africa.connected campaign and four research papers based on health, access, sustainability and financial inclusion, to build stronger, more inclusive, digitally driven and greener societies.

Connecting Africa - the seminal challenge of our time

Despite having the youngest population in the world and brimming with potential, Africa lags behind in advancing inclusive digital access, which is necessary to stimulate socio-economic growth and sustainable development. According to Statista, as of October 2022, the number of people unconnected to the internet and unable to reap the benefits of being connected in Africa amounted to about 864 million. Technologycan change this.

Accelerating digital transformation across the continent requires collaboration between key stakeholders - governments, civil society, policymakers, industry experts, businesses and academia. This is the aim...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands