Virgin Atlantic: ManFran

Virgin Atlantic, a British airline, launched the ManFran campaign in the UK to celebrate the first direct flights between Manchester and San Francisco.

Campaign details

Brand: Virgin AtlanticAgency: Weber Shandwick

Summary

We made Virgin Atlantic's launch of the first direct flights between Manchester and San Francisco more than a news story: we made it a cultural meme. Based on our insight that the two cities share a common northern identity and an intertwined digital future, we created "ManFran" - the new NY-Lon. With a carefully planned media strategy, we synchronised influencer content, video and social media execution, backed by qualitative research and partnerships with businesses, academics, entrepreneurs, trade bodies and airports so the story took on a life of its...

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