Vicks: One in a million #TouchOfCare

Vicks, a cough and cold medicine, increased sales and brand affinity in India by launching a campaign celebrating a girl who had been rejected by her parents at birth.

Executive summary and brief description

Vicks #TouchOfCare – a campaign that celebrates the extraordinary stories of care – entrusted PR to communicate the brand's ethos around Every Child Deserves the #TouchOfCare with Nisha Lobo's One in a Million s

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