Viber: Saving Siberian Tiger

Viber, a software company, helped WWF bring attention to the severe endangerment of the Siberian Tiger in Russia by creating a sticker pack and an online community for people to discuss the issue.

Executive summary

  • Viber, a popular messaging platfrom, unveiled a mission in Russia to grow its user base as well as more actively engage current users, who may be using several messenger app simultaneously, with an aim to help bring attention to an i

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