Viacom 18: Viacommunity – #BeSelfish to do good!

Viacom18, the media and entertainment organisation, asked its employees in India to be selfish which resulted in over 1,000 employees volunteering their time for charities.

Campaign details

Agency: Orchard CommunicationsBrand: Viacom 18

Situation Analysis

After the launch of Viacom 18 's Corporate Social Responsibility program, Chakachak Mumbai in 2016, we wanted to mobilise our employees and bring them together to do their bit towards the society, while inculcating a feeling of ownership and pride in it. In theory, it was a great idea. But the challenge was colossal.

How do you convince 1500+ diverse and skeptical employees (Viacom 18 has youth channels, a Hindi general entertainment channel and a bouquet of regional channels and English entertainment channels, only in its entertainment vertical....

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