Verizon Media: 5B

Verizon, a telco company, increased awareness of the first AIDS ward unit in San Francisco by creating a film promoted by various celebrities and influencers in the US.

5B is the inspirational story of everyday heroes, nurses and caregivers of the first AIDS ward unit in San Francisco, Ward 5B. The film was funded by J&J as a social good initiative, and Verizon Media, as one of the preeminent and largest media brands on the planet, was determined to bring their story forward through this film, to capture the attention and compassion of audiences and highlight this incredible story. Verizon Media trusted Rogers & Cowan to create anticipation and buzz around the film through multiple forms of marketing such as partnerships, social, earned, experiential, influencer and live appearances....

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