Vaseline: Beauty skin deep

Vaseline, a skin care brand, successfully increased brand awareness in Brazil by partnering with a tattoo parlour to offer breast cancer survivors the possibility of having their nipples reconstructed.

Campaign details

Advertiser: UnileverBrand: VaselineAgency: Press Porter NovelliCountry: Brazil

Deep on "healing" women: the reason to be the PR case of the year

Vaseline's Beauty Skin Deep campaign has brought a life-changing experience for more than a hundred women who survived breast cancer, and had their areolas and nipples removed during mastectomy. The brand created a program, that uses its key attribute – the power of healing – to establish a real connection with consumers by helping these women to heal, both emotionally and physically, through a pioneering technique that reconstructs the areolas...

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