Campaign details

Brand: VanMoof
Agency: Ballou

Overview

  • Low cost, high impact campaign across multiple markets delivers way above expectations
  • Product launch delivered in just two weeks
  • 10 interviews, 19 bike demos and over 124 pieces of coverage across markets
  • Total reach was estimated to 785,613,569
  • Inventive angles used to overcome limitations of having no product available
  • Client's most successful bike launch to date: 1000 bikes reserved in 15 minutes

"THE BALLOU TEAM WAS FLEXIBLE AND FORGIVING OF OUR EVER-CHANGING TIMELINES. MOST REMARKABLY, THEY WERE AN ESSENTIAL PART OF OUR MOST SUCCESSFUL BIKE LAUNCH TO DATE - WITHOUT HAVING A BIKE!"

- Karlijn Marchildon, Head of Communications at VanMoof

Assignment

Bike-meets-tech company VanMoof appointed Ballou to co-ordinate launch of its latest range of connected city bikes (smart bikes and e-bikes), across the UK, France and Germany