Campaign details
Brand: VanMoofAgency: Ballou
Overview
- Low cost, high impact campaign across multiple markets delivers way above expectations
- Product launch delivered in just two weeks
- 10 interviews, 19 bike demos and over 124 pieces of coverage across markets
- Total reach was estimated to 785,613,569
- Inventive angles used to overcome limitations of having no product available
- Client's most successful bike launch to date: 1000 bikes reserved in 15 minutes
"THE BALLOU TEAM WAS FLEXIBLE AND FORGIVING OF OUR EVER-CHANGING TIMELINES. MOST REMARKABLY, THEY WERE AN ESSENTIAL PART OF OUR MOST SUCCESSFUL BIKE LAUNCH TO DATE - WITHOUT HAVING...