U.S. Department of Energy: Better buildings challenge swap campaign

The Better Buildings Challenge (BBC), a programme for efficiency improvement for commercial and institutional buildings, used a reality-TV inspired campaign to drive audience engagement and increase project participants in the US.

Campaign details

Advertiser: U.S. Department of EnergyBrand: U.S. Department of EnergyAgency: C+CCountry: United States

About DOE's Better Buildings Challenge

  • Launched in 2011; Presidential Challenge
  • Designed to improve the efficiency of American commercial, institutional, multifamily buildings and industrial plants by 20% or more over 10 years
  • Leading CEOs and executives share solutions and results to help spur billions in new investment and energy savings in their facilities
    • Companies
    • Universities
    • School districts
    • Multifamily organizations
    • State and local government

By 2015, the program had more than 250 partnerscommitted covering more than...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands