US Census Bureau – 2020 Census: Shape Your Future. Start Here.

The US Census Bureau, a US federal agency, set out to count 330 million people in under nine months to determine federal funding and political representation for the coming decade.

Campaign details

Brand: US Census BureauAdvertiser: United States Department of CommerceAgency: BCW Global

The assignment.

Count 330 million people in less than 9 months to determine $675 billion in federal funding & political representation for the next 10 years.

The challenge.

Develop a communications campaign that motivates every person living in the United States to respond to the 2020 Census.

The solution.

Conduct rigorous multiphase, multimethod research...

Phase 1: Understand common barriers, motivators, and attitudes about the 2020 Census.

Phase 2: Find a campaign platform that resonates with everyone.

Phase 3: Refine campaign messaging, imagery,...

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