United States International University Africa: Pharma students to demonstrate

United States International University Africa, launched a digital media campaign featuring influencers to dispel myths about the university.

Overview

When a prominent local TV channel dedicated a 2.5-minute segment to the student demonstrations at the United States International University Africa on their prime time news slot, it was clear there was a real reputational issue for the institution.

The situation prompted USIU-A to seek the services of Engage BCW to help them manage the crisis and also repair and build reputation for the university.

The United States International University - Africa opened their Bachelor of Pharmacy (B.Pharm) course in 2015 with two accrediting bodies, the Commission for University Education (CUE) and the WASC Senior College and University Commission...

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