Unisys: How to create an October Surprise

Unisys, an information technology company, generated media coverage for its security index by launching a campaign through TV news channels and press events surrounding the midterm elections in the US.

Campaign details

Brand: Unisys Agency: Bospar

Situation analysis (including campaign objectives)

Unisys invented the computer. They've been protecting it ever since.

Part of the challenge for Unisys has been making that story come alive for the media. Unisys' clients are banks and government agencies which depend on keeping their secrets safe from cybercriminals. These organizations don't want to divulge how they do that, making it nearly impossible to develop a good case study.

So, Unisys created the Unisys Security Index. The Index of this online survey aims to discover what people around the world care about when...

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