Unicef: Mobilizing against Zika

UNICEF, a children's humanitarian aid program, developed a campaign that heavily relied on influencer endorsement and media partnerships to increase awareness about the Zika virus in Brazil.

Campaign details

Advertiser: UNICEFBrand: UNICEFAgency: JeffreyGroupCountry: Brazil

Scenario

UNICEF has been working in Brazil since 1950, where it leads development initiatives related to childhood and adolescence. Guaranteeing the right to health is a...

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