Ung Cancer: Check Your Balls

Ung Cancer, a non-profit organisation, launched the Check Your Balls campaign in Sweden to raise awareness of testicular cancer among young adults.

Campaign details

Brand: Young Cancer / Ung CancerAgency: Cohn & Wolfe

Testicular cancer is the most common cancer amongst young adults. Last year, during the month of April, internationally recognized as Testicular Cancer Awareness Month, the non-profit organization Ung Cancer (Young cancer) wanted to bring testicular cancer to the top of the agenda in the Swedish media. The goal was to get people talking about the issue and to encourage more ball-carrying adolescents to perform self-examinations.We realized early on that the scrotum was a sensitive and private topic. Our strategy built on the realization that if...

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