UL Firefighter Safety Research Institute: UL Close Before You Doze

UL Firefighter Safety Research Institute (FSRI) created authentic content to spread awareness of the importance of closed doors in house fires to its US audience.

Situation Analysis

Allison+Partners was brought on board by the UL Firefighter Safety Research Institute CFSRI) for the third year of its "Close Before You Doze" campaign for National Fire Prevention Week, Oct. 7-13, 2018. FSRI is a nonprofit arm of UL, the leading global safety organization. "Close Before You Doze" is a vita public safety campaign that encourages everyone to close all the doors in their homes each night before bed. This follows a study conducted by FSRI, showing that in a home fire, a closed door can be an effective barrier against deadly levels of carbon monoxide, smoke and...

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