Advertiser: UKRAINE'S MINISTRY OF FINANCE
Agency: APCO Worldwide
APCO provided strategic international communications counsel to Natalie Jaresko, Ukrainian Finance Minister, during months of critical negotiations which resulted in a major sovereign debt restructuring deal for Ukraine. We defined the campaign's strategy, narrative, key messages, built a network of influential third party allies and ensured that key messages reached top tier international media, key political audiences and financial markets. We created an international chorus of supportive voices that played a key role in securing an agreement.